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Fearlessly Shifting Perception and Behavior for Good

Madison
Cameron, M.A.P.

About

Purpose

I specialize in helping brands unlock their purpose to create a meaningful, measurable impact in the world. My focus is on using the power of strategy and creative storytelling to shift perception and behavior for good at scale. The truth is that doing good for the world and doing good for business are not mutually exclusive. It has never been more important to show up on the right side of history, unafraid of planting a stake in the ground. It has equally never been more important to know where you have the right to show up and where you do not. Let's do some good together.

Strategic Approach

Strategic Process

My approach involves strategic analysis, purpose-driven storytelling, and impactful brand positioning to do good for both your business and the community you serve. Whether you are a non-profit and 100% impact-based, a business rooted in impact, a business with an impact arm, or a business learning about what it means to make a positive impact, I have a strategic approach for you.

Impact and purpose can look different for everyone—for some brands it might look like taking on social issues while for others it might look at finding little ways to spark joy. Wherever you are in your journey, let's work together.

Strategy

Purpose-Driven Storytelling

Developing creative briefs to communicate your brand's needs, from solving business challenges to tapping a new audience to cultivating positive change on behalf of the community you serve.

Positioning

Impactful Brand Presence

Designing an impactful, bespoke brand positioning to ensure that your brand stands out in its category and is set up to take on any business challenges it may face.

Partnering with you to develop your mission, vision, values, tone of voice, and how these elements will show up in the world.

Consultation

Purpose Alignment

Sometimes, you may just need an extra brain and a pair of fresh eyes. My purpose alignment consultations are aimed at helping your brand uncover and articulate its purpose in the world—where do you have the right to show up and where do you not? I provide guidance, support, and strategies to meet you wherever you are at in your journey in order to help your brand achieve its goals.

References

Clients & Agency Partners

Gabriel Gima
Courageous Conversation Global Foundation

"One of Madison's most impactful qualities is her approach to due diligence on all projects. Rather than feeling like a burdensome process, her thoroughness always comes across as a genuine extension of her deep connection to the work. This profound personal investment in a
project's success is infectious, inspiring those around her to work harder and smarter, fostering a truly collaborative and high-performing environment. She doesn't just ensure tasks are completed; she instills a shared sense of purpose that drives collective achievement."

Bonnie Wan
Goodby, Silverstein & Partners

"Madison’s hallmark is courage – a willingness to act on what she believes to be right, even in the face of fear or opposition. 'Not A Gun' is one of many examples of her courage, persistence, and perseverance.
The campaign was four years in the making, with zero budget at its start. Madison not only initiated the project, but she also rallied collaborators, navigated politics, and helped attract the money and media needed for it to make real and meaningful impact. She held space for rigorous research, wide thinking, and continuous interactions – vital to the campaign’s depth, richness, and effectiveness."

Robin Osborne
David & Goliath

"Madison is one of the best strategists I have worked with in years. She is poised and confident beyond her years—a great presenter and clients love her."